Coors Halloween

Halloween in Australia has somehow lost its way. Instead of witches and werewolves, people are dressing up as just about anything, from emoticons to celebs. Coors wanted to make Halloween scary again – Refreshingly Scary. As an iconic American beer brand, and the 'Official Beer of Halloween', Coors put some good old fashioned frights back into the occasion with an integrated campaign, delivering scarily good results.