Kinder Surprise has long been a favorite for children of the world, with it's delicious milk chocolate and exciting toy inside it's a double win for kids.
To maintain excitement for Kinder Surprise, the brand relies on expensive licencing deals for their toys so with the launch of Natoons, their own toy brand, we needed to encourage the same excitement and collectability as licences like Marvel and Frozen.
The Natoons Adventure Board
To elevate playability, collectability and family fun, we created The Natoons Adventure Board: an exciting and educational board game that uses Kinder Surprise toys as game pieces as the whole family winds through the Australian outback. Along the journey, you answer Australian wildlife questions and take on physical challenges such as 'Hop around the room like a kangaroo.'